Okay, Stop doing all that email, texting, listening to music, and looking at Facebook. Just read this. Focus for just a second. You’ll thank me later.
Several recent studies have come to the conclusion that multi-tasking makes you worse at whatever tasks you are doing. If you are performing two tasks you actually achieve less than 50% productivity on each. On top of that, multi-tasking can cause short term memory loss, make you gain weight, and will even make you worse at multi-tasking. The studies also found that people who claim to be really great multi-taskers actually performed worse than people who did not make that claim.
Although it is not as scientific as the studies that were done, just looking around I found a similar idea to be true with businesses. Companies that focus on one thing, tend to be better than those that try to be all things to all people. The guys at the local bike shop down the street were able to answer so many more questions about bikes than the employee of the giant box store who had been pulled over from housewares to help me. The produce store I like to go to has amazingly better squash than the place that sells squash, and jeans, and tires, and furniture… who knew? And the companies that focus on one thing, and put in place strategies that keep that one thing in mind, tend to do what they do better. Seek out those companies to partner with. The investment in that quality relationship will payoff in the long run.
So,one final example: Say there is a marketing company. A company that only focuses on clients’ brand and image across all platforms. A company that is able to tie everything together to increase the value of their partners . All they do is this. It is so focused on this. That might be a company you want to work with. Just sayin’.