When I tell people that I am a PR & Social Media intern for Anchor Marketing and Design, I seem to get a few blank stares. What exactly does a social media intern do? Well I’m not sure if this is how it is for everyone, but a day in the life of an intern at Anchor is, let’s say… unique.
In school (I’m a senior in college) we are taught how important social media is for companies, but I never realized how much work and time it took to interact on these sites in a valuable way. Unlike your own personal page where you can post whatever you want, whenever you want, a company’s page has to produce relevant, interesting information in a timely manner without having too much or too little presence. We are also taught that the majority of public relations is writing press releases, but the real key to PR is building and maintaining mutually beneficial relationships.
At Anchor, I get to explore and learn the best ways to execute social media and public relations strategies in a laid back, entertaining environment. I help come up with different ways to connect with our clients’ audiences via social media and research content I think would be appropriate for our clients to post via Facebook, Twitter and Pinterest. I do all this while I listen to music, play with our office dog Gabby (who loves a good belly rub) and watch my bosses throw it down in a fun game of ping-pong. I receive play-by-plays of important luncheons and dinners while eating a scrumptious cupcake with my boss, attend events that are hosted for or by our clients and get to go on set for news segments!
A lot of internships consist of coffee runs and making copies, but not at Anchor. I am glad I get to learn how to do these beneficial and critical tasks all while enjoying myself and the people I work with.