On September 11, 2001, our country fell under an unexpected terrorist attack. It was one of the darkest days our generation has ever seen and a day that will live in history forever. We lost family members, good friends, acquaintances, and strangers. No matter where you were, from New York to California, whether or not you knew someone in the towers or on a plane, you could feel the pain of an entire nation.
America got knocked down.
It was a catastrophic attack. We saw the smoke, we witnessed planes, we called those close to us…we were scared. You remember where you were when it happened and I’m sure you’ll never forget; we all have our stories. I recall that my father was on a plane that day and I spent hours trying to get a hold of him before my fears were eased.
Why do we keep reviewing the tapes? One reason is that we let our curiosity get the best of us. What could we have done differently? How could we have prevented this? Whether we know it or not, we’re studying. The CIA/FBI/ETC study the scenario in attempts to take extra measures for the safety of our citizens. You and I study and think about what we would have done in those moments on the plane, we study the tears and smoke, and we study the resilience of a nation.
There is a lot that we can learn about this tragedy as it applies to our businesses.
First of all, it’s important to take as many precautions and you know to take. When you engage in business, make every effort to protect yourself. Use past experiences of others and yourself for improvements.
Look towards the future. What elements can impact the success of your business? How can you control those elements or have a “plan B” prepared?
Businesses can often be impacted by the decisions of others. Sometimes things seem like they are going well but then you are blind-sided. It’s important to always be on your feet and be ready to act so that you’re not caught off guard in any situation.
But if you do get knocked down, don’t stay down.
Just like the United States of America did following the attacks of September 11, you have to dust yourself off and rebuild. Sometimes getting knocked down is just the beginning of something great. If you’ve been knocked down, turn it into something better than you had before. Today, New York is rebuilding to be better, safer, and bigger than it was before. You can too, you just have to be able to see through the smoke.
Get back up. Determine what you could have done differently. Do it better