For one of my classes at TCU, I had to write a personal profile on a professional. I chose to write about my boss.
When companies are looking to hire a Public Relations director, they usually are not looking for someone with a bachelor’s degree in German and a minor in Classical Studies. This was not the case for Katherine Rose Watson. After graduating from Texas Christian University in 2011, Watson began her successful career as a Director of Public Relations.
Currently working at Anchor Marketing and Design located in Fort Worth, TX, Watson is the Director of Public Relations and Social Media. Watson makes sure her clients are seen positively by others. Her acting experience allows her to offer media training for her clients, which is often overlooked. “I absolutely love everything about Anchor and what we stand for and what we do,” she said. Watson had always dreamed of becoming an actress or even an author; she never realized that public relations is where she always belonged.
It all started when Cynthia Shearer, Watson’s freshman year English professor and published author, inspired Watson to write and publish her first book entitled Little Gabby Meets Her New Family. After publishing her book about her own puppy Gabrielle, Watson worked hard to promote her book. She created a Little Gabby Books website, Facebook, Twitter and even YouTube videos that she films and edits herself. This promotional experience served her well during college and she is now able to bring well-behaved Gabby to work with her. Gabby’s job at the office is to make sure everyone is smiling, which she excels at.
While acting on set for an industrial training video for one of Anchor’s clients during her last semester at TCU, Watson met BJ and Amber Caldwell, the co-owners of Anchor Marketing and Design. Mr. Caldwell was immediately impressed with Watson when she managed to memorize 60 pages of medical dialog in one night when no one else had their lines memorized. The Caldwells friended Watson on Facebook and her positive, eye-catching posts kept her on their adar. Two weeks after Watson graduated, Mrs. Caldwell asked her over Words with Friends what she was doing post-grad. When Mrs. Caldwell repeated Watson’s reply (“I’m looking for a job”) to Mr. Caldwell, he said, “She’s hired.”
Even though there was no position available at Anchor, they knew that Watson could do great things for them and brought her on. In July of 2011, Watson officially started working at Anchor. She started off as only a Social Media specialist; however, it did not take long for Watson to move up within the company. In just one year, Watson was made Director of PR & Social Media. Although her position is not sales, she even brings in new clients. What is her secret? “It’s all about who you know; you never know who you’re going to meet,” said Watson.
One of Watson’s favorite parts about working as a the Director of Public Relations is the social aspect of it all. She has made tons of friends in the media. “They aren’t just work friends whom I see only for business; I’ve met so many friends in the media whom I adore,” said Watson. Although she loves public relations, Watson admits that being so social for work can be draining. This has made her truly appreciate her free time.
Whenever Watson has any free time, she loves to ride her two horses. Watson had always loved riding horses, but now that she is older she appreciates it much more. “After working on a computer all day, it’s so wonderful to be outside,” said Watson. Riding horses is not the only activity she enjoys. She also loves having picnics, walking her dog, wake boarding, kayaking and boating. Above all of these things, Watson’s all-time favorite thing to do is baking and cooking, which she even blogs about. It works out perfectly because Watson does social media for the Fort Worth Food and Wine Festival.
Watson suggests that having a positive attitude is the key to finding a good job. “I was so tired the morning that I met Amber and BJ, but instead of being cranky, I chose to be positive, and look where it led me!” said Watson. If it were not for her positive attitude, Watson would not be the happy, hard-working Director of Public Relations and Social Media she is today.