How important is perception? What is perception? How does it relate to one’s image?
Whether we are talking about an individual or a company, perception is everything. As an individual, we want people to think highly of us. As a company, we want our brands to evoke positive responses.
Every action we make is a reflection on our image.
When you dig down to the bottom of it, it comes down to principle and character. Unethical people and businesses can only “fake it” for so long. In time, the truth will be uncovered and the individual will be fired or the business will falter. Alternatively, those who stand on good moral character can be confident that their image is based on a solid foundation.
One of my favorite quotes regards the concept of branding:
“A brand isn’t what you say it is, it’s what they say it is.”
What is does your image say about you?