I recently returned from the online video conference known as VidCon! It was an amazing experience and I had the opportunity to meet so many people whose videos I watch on a daily basis.
Upon leaving VidCon I thought about what brought me there. It wasn’t to go to panels to learn about the inner workings of YouTube to better my channel, or at least that wasn’t the main reason.
The reason I was at VidCon was to see and meet PEOPLE! There are several channels on YouTube featuring people who share their lives with the internet and when you watch these people online, you feel like you know them.
Events like VidCon allow you to make that connection with people online tangible and then you not only become a follower, you become a face and a person to the people that you admire online.
People want to watch videos that are interesting, but also authentic. That’s what brings me back to watching them week to week and even day to day. When making a video ask yourself, “How much of my personality is in this?” It will help you build an audience that will come back for YOU!