Did you know that design plays an important part in everyday life and is often overlooked. The fact is, we rely on it so much, it isn’t even thought of as “graphic design”. What in the world am I referring to? Transportation signage.
I just took a trip out of DFW and as I was went to check my baggage, go through security and find a trash can, I noticed how important the icons are around the airport to help direct passengers. This would be especially important if I were visiting from another country and wasn’t able to understand the signage.
Back in 1974, American Institute of Graphic Arts (AIGA) partnered with the Department of Transportation (DOT) to develop this system of symbols to be used worldwide to clearly communicate messages to all cultures and ages, that would be legible even at a distance. For close to 40 years, this has been helping to navigate passengers all over the world!
Design has a purpose beyond making things aesthetically pleasing. It directs us on freeways, in hospitals and at sporting events, such as the Olympics.
Comment below about designs you’ve noticed that helps to communication universally.
Anchor Marketing + Design is a firm located in Fort Worth, Texas. Established in 2008, Anchor has created brands, marketing, PR and social media campaigns, corporate identities, websites, packaging, video production and much more, for clients in Fort Worth, Dallas, Keller, Grapevine, Los Angeles, Culver City, Beverly Hills, Malibu, Denver, Cincinnati, and New York. Contact us to work with a true partner in business.
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