Don’t let your brand come face to face with a hockey masked killer. Here are 5 ways to avoid that.
1. Attack of the OVERSIZED Logo!
If you think you’re company logo should be the biggest thing on the page, you’re dead wrong. When a customer is searching for a solution, it’s unlikely that your logo is the answer. It’s the message that tells your customers what you do and why. These words, paired with an aesthetic that tells your company’s story, are what is going to increase your customer base. When the viewer has accomplished the first step of acknowledging you as the solution, they’ll find your logo and contact information with ease. It doesn’t need to be big, it just needs to be there.
Here’s a fun video that was made several years ago that still makes us laugh today.
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2. Frightening Brand Management!
Company and brand leadership needs to be directed from the top down. Your company brand is not only reflected through your marketing materials, but also in how your employees act and treat your customers. If your brand is service focused and your employee ignores that aspect, they’re smothering your image and reputation. From the hiring process to work output, the brand must be intricately cared for.
3. Undervalue Digital Mediums!
One of the most popular ways of murdering your brand these days is through digital mediums. Facebook, Twitter, YouTube, Instagram, and even your website should be closely watched. Companies, please don’t hire interns to handle your social media. They may be more technology savvy than you, but they probably don’t know how to represent your brand. Imagine having an opportunity to speak to all of your clients at one time, would you want someone invested in your company to represent you or would you throw the intern into the mix? This has become a popular mistake over the years and interns have killed company images (remember the intern who didn’t use Hootsuite appropriately and tweeted from the Red Cross account?).
Here’s a quick way to leave your brand for dead…let your website remain exactly how it was in 1998. It’s a surefire way to remind customers that you don’t care enough about your company message to take care of yourself. Heck, they might even think you’ve gone out of business. A modern website relays the message that your company is still in the mix and are running current with the times.
4. Inconsistency Leads to a Scary Perception!
Inconsistency leads to a perception of poor quality and tells your customers that you just don’t know what you’re doing. If you don’t trust in your brand and find ways to keep it consistent, the consumer won’t trust you. It can often lead to brand confusion and is bound to have a negative impact on the performance of your business.
5. Kill your Brand Champions!
There are people out there who are rooting for you to succeed. These are people who have researched your company and understand why you’re heads and tails above the rest. These types of folks don’t come easy, so don’t leave them by the wayside. Care for those who care for you and you won’t be an accomplice in a brand homicide.
If this creeped you out enough and you need a hero to intervene, give us a call.
– BJ Caldwell