Anchor Team at Brewed



One reason that people have artist’s block is that they do not respect the law of dormancy in nature.  Trees don’t produce fruit all year long, constantly.  They have a point where they go dormant.  And when you are in a dormant period creatively, you can arrange your life to do the technical tasks that don’t take creativity, you are essentially preparing for the spring when it will all blossom again.
– Marshall Vandruff

If you don’t feel creative 100% of the time, don’t fret, you’re just like the majority of us.  At Anchor, we know that we can’t crank out our best creative work if we’re not taking breaks and resting our brains.  It helps us focus.  We know we need to harness the best of our creative energy so that we are getting the most output for our input.  How do we do that?  Through so many different ways, including sleeping, meditating, changing scenery, getting away from electronics, and much, much more.  Here’s a short breakdown of how you can regularly recalibrate your creativity.


Take some quiet time to sit and listen.  It’s beneficial to turn off all distractions, close your eyes, and breathe deeply.  Use this as a time of reflection, prayer, or deep thought.  Meditating can last several hours if you let it, but we recommend this exercise for at least 10 minutes.  When you open your eyes, you should be relaxed, refreshed, and reenergized.


Growing up, you may have noticed (or been told by) your hard working father or mother didn’t “need” as much sleep as you did.  They were awake when you went to bed and out the door before you woke up.  Seemingly, if you have more hours in the day to work, you can accomplish more.  That’s not always the case.  In fact, the Huffington Post just published an article about what successful people have to say about the importance of sleep.  A few quotes from the article:

Ellen DeGeneres – “I’m usually asleep by 11pm and up around 7:30am, it’s a lot!”

The Dalai Lama – “Sleep is the best meditation.”

Bill Gates – “I like to get seven hours of sleep a night because that’s what I need to stay sharp and creative and upbeat.”

And a very funny one from Arianna Huffington (she’s that last interview of the article). You can read the article in full by clicking here.

Change environments

Our office is known for needing a change of scenery.  Sometimes just getting out of your normal workspace can really help promote creativity.  Sometimes it’s something as simple as taking a walk that will trigger your brain to get out of a funk.  Other times it will take more.  We try to take a day outside of the office one day per week.  We visit local establishments like Brewed, Avoca Coffee, Bird Cafe, Flying Saucer, Little Red Wasp, Brewsters, Rodeo Goat, Sweet Sammies, and more.  We’ve also gone out to play basketball or football, walk through the park or down the street, or just find a place outdoors to sit and chat.  Some of our best concepts have derived from these out-of-the-office “meetings”.

Shut it down

One of the most difficult things to do in today’s On Demand society is to turn your phone off and to not check e-mail for a while.  Clients and customers are always going to need something, but it doesn’t always have to be addressed as soon as you hear that e-mail hit your inbox, especially if it is in the evening or on the weekend when your brain is in need of some R&R.

Get the most out of your creative brain and give it a rest.

– Team Anchor