Besides being a huge pop icon in the 80’s, Vanilla Ice made a very good point about collaboration.

Collaboration is an essential part of our creative process and we think that it can be helpful for you too. Here we’re going to lay out a couple of the important elements of collaboration.

Each week, when we get together for our Anchor Friday tank sessions, we work out and come up with a lot of great ideas. Part of what makes our tank sessions so successful is because we are setting aside time to think together. We put our current projects aside and see what we need to do to make sure we’re taking care of our needs. This helps us to not overlook our own needs and it even helps make our work stronger when we go back into our other projects.

We live in a world where we praise the individual, the lone wolf, the one man army. Don’t get us wrong, we’re not saying working alone is a bad thing. We’ve just experienced that when great individuals come together they create amazing things. By working together on projects we are supporting one another instead of leaving each individual to their own task. This not only helps with our final product, but it keeps everyone in communication with one another on where we are and what we need to do next.

It’s one thing to share your idea, and it’s another thing entirely to listen. Our tank sessions, for ourselves and our clients, is really a listening session. We hear each others ideas and build upon them. Even outside of our tank sessions, we are constantly getting feedback from each other on various projects. We do this because we value each others opinion but even more, we value each others perspective. In our experience it has led to a much stronger product.

How do you collaborate with your team?

Word to your mother.

-Team Anchor