Agencies face monsters on almost a daily basis. It’s easy to prescribe to the thinking that agency life is easy and laid back (because hey, that’s what we tell everyone, right?). The truth is that we’re running a business just like anyone else and we’re responsible for creating our customers marketing initiatives, campaigns, collateral, sites, and more. As such, there are a lot of scary things out there that we watch out for.
The Disappearing Act
Remember the guy who came and knocked on your door and when you went to answer it, no one was there?
Hello??? Who’s out there?
In our industry, we can’t afford to have unresponsive vendors. It can mean delays on the print line, passed deadlines and missed opportunities. An unresponsive vendor can leave you dead in the water and you now have one less client. We keep a close network of partners around who pickup our calls and respond to our emails because they’re not willing to lose a customer … and they love making us look good. We like vendors who care about us!
The Know-it-All (a.k.a. Scream’s Randy Meeks)
Some of you are saying, who’s that? Great question, because I had to look up the name myself. He is Jamie Kennedy’s character from Scream. You know, the one who knew everything there was to know about horror movies?[embedvideo type=”vimeo” id=”24201383″]
IF YOU HAVEN’T SEEN SCREAM, SPOILER ALERT IN THE NEXT SENTENCE
Remember now? Randy knew everything about horror movie rules and was adamant about it. He survived round one (Scream 1), but ended up at the wrong end of ghostface’s knife in Scream 2. Nobody likes a know-it-all, especially ghostface. Agencies can struggle with know-it-all clients who have survived and that the survival has granted them super knowledge powers. While agencies should never fault a client for knowing a ton of information, clients should be prepared to trust the creativity and commitment of their agency. If the client “knows too much”, it can create a situation that shuts down creativity and client opportunities. So both sides of the partnership should always be open to hearing feedback from their partner.
The Running Upstairs Colleague
I think we all have to have a little chuckle in horror movies where the victim is running upstairs when the front door is right in front of them. They have every chance of making the right decision to run out of the house instead of inevitably trapping themselves in an upstairs room situation.
Sometimes, you’re going to have colleagues that just make the wrong decision all the time. During the creative process, you try to keep yourself away from using the word “no”, but this person threatens that part of the creative process because they forget the goals and keep running down the wrong hallway.
Agencies have a lot of fun, but more than fun, we’re dedicated and committed to the success of our clients. Our goal is to reach creative solutions for our clients that otherwise would not have come to fruition so that we are keeping their customers on their toes and always wanting more.
– Anchor Team