I was recently asked by someone if we have a preference on the industry or type of client we like to work with. I’ve been doing this for long enough to know the answer to this question. We’ve had the opportunity to work with so many different industries throughout the years; oil & gas, entertainment, retail, food & restaurant, events, non-profit, municipalities, legal, healthcare, and even other agencies. In the world of agencies, there are stereotypes built around many of these industries that encourage caution when first getting to know these companies because they tend to be more difficult to work with than others.

So how did I respond when asked if I had a preference? No. The fact of the matter is, we’ve never been an industry-specific agency, but that’s not why the answer was no. It doesn’t make a difference what industry the client is in, what matters to us at Anchor is whether the client has a passion for their company.

When we accept a new client into our work family, we are prepared to jump in with both feet. We have a passion for our own work and we love passing that through to our clients. Through the years, we’ve discovered that if our clients share their passion with us, we will break barriers together. It means they are more willing to take risks to grow the business and it means that they will walk with us down that extra mile to do what’s needed.

At the end of the day, the industry doesn’t matter. We just love seeing the passion in the eyes of the client that helps us fuel the fire of business growth and opportunities. Each member of the Anchor team is here because of the passion we have for providing our own individual talents. If the world didn’t require payment, we’d do it for free because we enjoy it that much. That’s one of the reasons why the rebranding process we launched this year lead us to our tagline: “We love our job, you’ll love our work.”

Can you think of someone that you really like to work with? What characteristics do they have that you enjoy so much?

-BJ Caldwell